If you’re just starting with hardly any clients for your cleaning business, then it’s crucial to spend your limited time doing things that will be effective.
So how do you get clients for a cleaning business? In this post, we’ll explore 7 quick ways that you can use to get customers for your cleaning business.
How to Get Clients for Your Cleaning Business
1) Promote your Website
A website is a must-have for any business, and that includes your cleaning business. As part of setting up your company, you should already have one, and if you want to get clients fast, spreading it around might be the key.
Optimize your website content to make you easy to contact, and make sure your services are well described. Advertise your website in places where your clients will look. Finally, set up automatic messaging and booking to allow your clients to access your services whenever they want to.
You can automate bookings scheduled on your website using a cleaning scheduling tool like Maidily. It is also a great tool to manage customer communication, customer subscription, project management and see your business performance.
2) Advertise Online
The internet is where most people go to find anything these days, and it’s no different when looking for cleaners.
Numerous online directories help you find cleaners and depending on your target audience, it might be a good idea to advertise there.
You can pay thousands of dollars to advertise on Google or Facebook, or you could take advantage of one of the many online business directories that are completely free. Some of the most popular ones are Craigslist or BackPage.
3) Focus Your Marketing Efforts on Word-of-Mouth
Word of mouth remains one of the most potent ways to get clients for your cleaning business.
If you can do a stellar job every single time, then your existing customers will be more than happy to recommend you.
So make sure that before starting any new marketing campaign, you focus on making sure your existing clients are happy with your services.
When they start referring you to their friends and family, it’ll skyrocket your cleaning business like you wouldn’t believe.
You should also ask your family and friends to refer your cleaning business. Ensure they know what you do and how much it would mean to you if they refer you to their friends who need any type of service that you provide.
4) Be Active on Social Media Sites
Social media is a great way to get clients for your cleaning business.
It’s also FREE and incredibly effective! By setting up an account on the most popular social media sites and regularly posting photos and videos of your work, you’ll be able to get seen by thousands or even millions of potential clients.
It’s not just about posting photos and videos! You should also make sure you answer any questions your prospects might have, provide valuable advice, interact with your audience, etc.
Be creative and create a bond with the people who follow you. They’ll start trusting you and your cleaning business, which will be highly beneficial in the long run.
5) Get Involved in Your Community
One of the most engaging methods to get clients for your cleaning business fast is by getting involved in the community.
Instead of getting clients to come to you, try to find the time to go to them. Show your face, spread your word, and interact one-on-one, and you should find your client base increasing fast.
You can reach a lot of people simply by going outside. There are countless organizations, groups, and events that are always looking for volunteers. If you can provide value and help people in these groups, they’ll be more than happy to recommend you to their friends and family. This form of networking puts a face on the company and makes you familiar and approachable.
Just make sure you’re not spamming people with your cleaning business. You should be genuine and provide value, and the clients will follow.
6) Good Reviews
Reviews are a compelling way to get clients for your cleaning business. Although they may not help you much initially, once you’ve built up an excellent portfolio of reviews, new customers will come knocking on your door every day.
So make sure you’re asking every one of your current customers whether they would write a review for you. That way, when potential customers are searching through Google or Yelp, they’ll see several 5-star reviews and be more likely to choose you.
7) Offer Discounts and Referral Bonuses
If you’re getting zero or close to zero clients for your cleaning business, then it’s either because of the price or quality. If that’s the case, then chances are people will be willing to pay a bit more to get something cheaper and better. So offering discounts early on is a great way to get clients for your cleaning business.
Referral bonuses are also a great way to get clients for your cleaning business. It works by giving people an incentive to refer their friends and family, usually in the form of some sort of discount or a cash bonus. So, for example, you might give them $50 off each job they refer to you.
Either way, offering discounts, and referral bonuses will provide a huge push in terms of getting clients for your cleaning business.
Cleaning Business FAQs
How do I get clients for my cleaning business?
The best way to get clients for your cleaning business is to offer a free clean as this is guaranteed to get you recurring business. You may also want to advertise on social media, do some word-of-mouth advertising, and offer discounts early on in the process.
What’s the best way for my cleaning business to grow?
The best way for your cleaning business to grow is through referrals from happy customers & establishing solid relationships with them.
How do I find clients for cleaning houses?
The best way to find clients for cleaning houses is by using social media and word-of-mouth. Finally, post in local forums and groups and be active in the community.
How can I get more cleaning customers?
You can get more cleaning customers by having at least three reviews on your Google+ page & Yelp. Also, offer discounts and do word-of-mouth marketing to get the ball rolling.
How do I make my cleaning business popular?
To make your cleaning business popular, you need to post a lot on social media, offer significant discounts, and do word-of-mouth advertising.
Bottom line
There are various ways that you can go about getting more clients for your cleaning business. It’s probably not a good idea to try all of them at the same time, because you’ll end up wasting most of your time and money. So pick one method and give it some time to see if it works for you.
Nevertheless, in a cleaning business, it’s always a good idea to make use of tools like Maidily to expand and service your client base.
Maidily can aid in getting new customers on board at the same time as helping you service your existing clients. It also helps you to keep track of all contact information and send personalized messages to improve customer communication.
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